Behind The Brand
Hi, I’m Beth—the mama and heart behind Rooted in Friendship Co. As a mom of three, I’ve always loved finding those extra-special pieces that make childhood feel a little more magical. Rooted was created from that love: sweet, timeless children’s clothing filled with personality, beautiful details, and a touch of nostalgia.
My hope is that the pieces you find here become part of your family’s sweetest childhood memories—the outfits you photograph, save, and someday wish they could wear just one more time.